From the Heart — on the legacy of Fake Love

  • Fake Love showed me the importance of making technology a core component of the creative development process
  • Fake Love helped legitimize creative technology as a career path for me (and others)
  • Fake Love demonstrated the value of investing in your community
  • Fake Love showed me the importance of theater for experiential work
  • Fake Love let me take risks and learn from them
  • Fake Love showed me the importance of a company that invests in people’s personal projects
  • Fake Love showed me that lasting impact comes from appropriately using technology to facilitate real connections with people
  • What’s next for me?

Fake Love showed me the importance of making technology a core component of the creative development process

Fake Love office in 2014 at 36 E 23rd st

Fake Love helped legitimize creative technology as a career path for me (and others)

Fake Love demonstrated the value of investing in your community

openFrameworks meetup at Fake Love in June 2014 soon after we changed offices
The last Arts+Tech meetup we were able to host at Fake Love in October 2019

Fake Love showed me the importance of theater for experiential work

Shen Wei’s Undivided Divided at the Park Avenue Armory in 2011

Fake Love showed me the value of taking risks

Look at this pro vending machine wiring job I did
This is a picture of the circuit that saved the day

Fake Love showed me the importance of a company that invests in people’s personal projects

A random output from our 2012 Crystal Eye iOS app

Fake Love showed me that lasting impact comes from appropriately using technology to facilitate real connections with people

What’s next?

  • We connected the world with custom vending machines (for Google/Coke)
  • We made a life sized racing video game (for Lexus)
  • We helped the hearing impaired experience a concert (for 7up)
  • We helped phones swim underwater (for Samsung)
  • We used innovative display technology to bring people together to have difficult conversations about the workplace (for SHRM)
  • We made old technology new again (for Levi’s)
  • We highlighted the impressive design elements of a new vehicle using contextual augmented reality (for Kia)
  • We helped people represent their neighborhood in a competitive game of pong (for Amex)
  • We made a fantastic visual world come to life with set design and contextual augmented reality (for SK-II)
  • We had people explore the often challenging emotions around finances through physical interaction and poignant visuals (for Umpqua)
  • We celebrated important but overlooked figures in science through location specific augmented reality statues (for IBM)
  • We explained complex technological concepts in a an approachable way in a personal immersive environment (for IBM)
  • We surprised retail shoppers with a reveal of new fashions through augmented reality (for Nordstrom)
  • We created a projection mapped world for 50 dancers to perform in (for Shen Wei)
  • We revealed the hidden side of microbes in your home (for Dyson)
  • We built an interactive magnetic wall that helped people understand their own state of flow (for Dropbox)
  • We tracked a conductor’s baton to generate visual music for a show at Carnegie Hall (for the NY Pops)
  • We put people’s running skills to the test in a massive game (for Nike)
  • We made a space that explored the past and future of wearables (for Intel)
  • We designed and built an experience to clearly communicate the complex side of networking (for Nokia)
  • We helped people experience the visual side of music (for Sonos (with the help of Red Paper Heart) or Master & Dynamic or NY Pops)
  • We celebrated a brand’s impact on society and culture (for Twitter, or Nokia)
  • We brought fan love directly to the Star Wars red carpet (for HP)

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store