(originally published on my own site) I think that the new Apple AirTag is a deceptively revolutionary piece of tech, especially for the experience design and creative technology world. The ability to track an item with your phone within a foot or a few inches is an amazing feat and…

(this is also published on my website) You may have heard — Fake Love, the experiential agency of The New York Times, is closing down. My heart goes out to all of the other shops working in experiential who have been affected by the pandemic. For those that don’t know…

If you work with creative technology or experience design, I’ve got a question for you: What was the last video game you played? 🕹 If your answer is “Mario, when I was a kid” or a time-killing mobile game, I’ve got great news. The world of video games has matured…

I learned some harsh lessons about the challenges of outdoor installations years ago when I was starting out. I worked on an installation with several outdoor touchscreens that were in full sunlight for most of the day. …

When you’re just starting out, getting into the professional field of creative technology can be challenging. It’s hard to find a corner of the industry that feels like it suits your interests and strengths that also allows you to make a living. The phrase “creative technologist” isn’t even standardized and…

Spoiler — this is not a sprawling timeline article about the history of this field. It’s a writeup meant to spur discussion about why there isn’t one yet and whether we should start making something. Historical research in the arts and tech field is really enjoyable. I’ve looked into the…

Continued from [Part 1] What are some challenges facing the use of AI for experiential activations? Now that you have started to think about the potential of AI, let’s talk about some challenges facing all of the above. Don’t worry, then we’ll talk about how we might improve things moving…

(Additional insight for this writeup provided by Jasmin Rubinovitz and Gene Kogan. Thanks also for feedback from my coworkers!) [Part 2 is here] In the technology department at Fake Love, it is our job to anticipate certain trending technologies and determine how they can be applied to the type of…

TL;DR — You can’t. This is a serious clickbait title. I’ve been in audio visual stuff for a while and still get requests or questions about doing outdoor projection during the day. Unfortunately, until we invent some super charged light cannon or an anti-light shadow beamer, this is not happening…